Internet marketing plays an increasingly important role in the success of businesses. This course provides an overview of various Internet marketing strategies.
This course presents the use of online social networking as a business strategy designed to increase customer loyalty and inquiry conversion. Students will study major social media channels and marketing campaign techniques, and evaluate contemporary and emerging tools in the digital marketplace including social bookmarking and techniques to drive social media traffic. Analyses of social media effectiveness will also be explored.
Search Engine Optimization
The course introduces concepts and strategies for successful search engine optimization (SEO). Students examine different kinds of searches including image searches, local searches, and industry-specific vertical search engines. Topics include: link building, site structure improvements, conversation tracking, and keyword strategic development. Search engine optimization to increase a website’s relevance, increase its visibility, traffic, inquiries and sales, and management of basic SEO functions for small to mid-size businesses are addressed.