Earn a Degree in Marketing from Broadview University

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Allow your creativity to flow with an emphasis in marketing.


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Total Program Credits:
180 Credits

Transfer Credits:
Transfer in up to 75% of the program
*Prior learning and work experience may count toward program credit

Program Length:
12 quarters full time
36 months with year-round classes

Employment Rate:
100% for 2012 - 2013
*Employment rate is for the Bachelor's degree programs in Business Administration/Business Management

Salary Range:
No data available

In a world where businesses and companies are continually competing to spread their message and grow their customer or client base, marketing professionals are in high demand. People who wish to become a part of this fast-paced industry can start by earning a bachelor’s degree in business management with an emphasis in marketing from Broadview University. Our program focuses on teaching students cutting-edge techniques in advertising, public relations and market research, giving them a strong skill set in the field of marketing.

Specializing in Marketing

The field of marketing encompasses a wide variety of platforms. Advanced technology has opened up new opportunities to reach a worldwide client base. The marketing emphasis program at Broadview University engages students in comprehensive coursework, which focuses on the following:

  • Social Media Marketing
  • Marketing Research
  • Advanced Web Marketing
  • Internet Marketing
  • Marketing and Advertising Strategies

Achieving Personal Excellence 

At Broadview University, we are passionate about helping our students achieve personal excellence in all they do. Our small classes and academic professionals cater to each individual’s learning ability. Our graduates emerge from the business management program with more than just a degree. They graduate with a working knowledge of marketing and the hands-on experience that industry professionals are looking for.

Find out More Information

If you are interested in earning a bachelor’s degree in business management with an emphasis in marketing, email Broadview University today or call at 1-877-480-3335. Our admissions representatives will be happy to answer any questions you may have regarding our programs. Get enrolled today and start on the path to a new career.

Internet Marketing

Internet marketing plays an increasingly important role in the success of businesses. This course provides an overview of various Internet marketing strategies.

 

Social Media

This course presents the use of online social networking as a business strategy designed to increase customer loyalty and inquiry conversion. Students will study major social media channels and marketing campaign techniques, and evaluate contemporary and emerging tools in the digital marketplace including social bookmarking and techniques to drive social media traffic. Analyses of social media effectiveness will also be explored.

 

Search Engine Optimization

The course introduces concepts and strategies for successful search engine optimization (SEO). Students examine different kinds of searches including image searches, local searches, and industry-specific vertical search engines. Topics include: link building, site structure improvements, conversation tracking, and keyword strategic development. Search engine optimization to increase a website’s relevance, increase its visibility, traffic, inquiries and sales, and management of basic SEO functions for small to mid-size businesses are addressed.

Here are a few examples of companies that have employed our graduates:

Business Management Bachelor's Graduates July 1, 2010 – June 30, 2013

  • Electronic Funds Source (EFS)
  • Aerospace Engineering and Support